Cris has acquired extensive experience in the dynamic fields of marketing and communications over the past fifteen years. This experience has equipped him with the necessary skills to excel in various roles, complemented by his proactive approach in adapting to new technologies and innovations.

Cris's expertise lies in strategy and management, particularly in handling multimillion-dollar budgets. He is adept at providing detailed reports to global teams, as well as briefing and liaising with external suppliers. Additionally, he oversees the work of direct reports within the organization.

Strategy and planning have played a crucial role in Cris's success across different areas such as publicity, advertising, marketing, and digital. These skills have contributed to achieving broader business objectives.

As a manager and colleague, Cris takes pride in his ability to collaborate effectively with both internal team members and external agency partners. He fosters a collaborative work environment and leads by example with a positive "can do" attitude. Cris believes that working as a cohesive unit is essential in achieving desired results.